DYNAMIC PRICING SERVICES FOR E-COMMERCE RETAILERS – SYDNEY AUSTRALIA
eDigital help online retailers obtain a better understanding of what it takes to improve their profitability by the correct implementation of Pricing Intelligence software and methodologies.
By definition, selling online can be extremely price competitive and complicated to keep on top of the best pricing strategies. Specially when you have thousands of SKU’s and you are selling on different places such as ebay, google shopping, amazon, and other websites. We know that in some situations, your e-commerce website want to beat your competitors’ prices, but also you want to optimise your profit margins at the same time.
Regardless of what e-commerce solution you have implemented ie Magento, BigCommerce, Shopify, WooCommerce or any others, you have great opportunities to optimise your pricing strategy. We can show you tangible dynamic pricing examples and how they work in real life.
HOW TO ACTION THE BEST DYNAMIC PRICING STRATEGIES?
eDigital can help your business to improve your profit margins by executing best dynamic pricing practices and strategies and software implementations.
“84% of consumers say price is the largest influencer when purchasing online” You need to make sure your price is right without sacrificing your profit.
Knowing your customers, and your store’s demand curves are the building blocks of creating and executing a great pricing strategy. eDigital dynamic pricing advice can help retailers who sell online to maximize their profits by up to 25% in just a few months.
DYNAMIC PRICING MODEL IS A MUST
Our dynamic pricing consulting services help online retailers with ways to increase profit margins, as well as how to master different aspects to running an online store, such as A/B Testing. Clients can also learn how they can create laser focused promotions and campaigns to make sure they are reaching the proper buyer group without additional costs.
“By understanding the importance of margins, and the strategies and tools to improve them, online retailers can get the most out of their pricing strategies” Mauricio Escobar said.
ALERTING YOUR HOT LEADS – READY TO BUY ONLINE
During the whole month of Feb 2017 we are giving away free consultation sessions on how to alert your online visitors when your products they are interested in drop in price or are restocked.
The end goal is to have the shopper complete the purchase as a result of these type of notifications/alerts. These alerts make it possible for retailers to re-market to their customers to improve the likelihood of checkout.
Abandoned carts are a major problem for online retailers. Approximately 72% of online shoppers are likely to abandon their carts and only 8% will return to make the purchase. Implementing the right “Alerts” tool will make you reduce cart abandonment rates.
To learn more about how eDigital can help your online and dynamic pricing, please contact eDigital today 🙂
ABOUT MAURICIO ESCOBAR – Global Head of Digital Marketing Strategy at eDigital
Mauricio is a digital marketing specialist with more than 14 years experience working for media sites, online retailers, government including brands such as Realestate.com.au, Thrifty car rental and The Athletes Foot. Dynamic pricing has always been a tool to help improve traffic acquisition, conversion and retention. Mauricio is passionate helping clients device the best dynamic pricing strategies and tools.
- Mauricio’s views on Dynamic Pricing on The Sydney Morning Herald Report: Dynamic Pricing in online Shopping Surging with the e-commerce boom – Feb 2017
- Learn more why dynamic pricing is a must of e-commerce retailers on this article by eConsultancy.
- Ready to have a chat about dynamic pricing? Contact eDigital today!