Thinking of running a Google Adwords campaign and want to know the pricing?

When someone searches for on Google Search, Google runs an auction system to determine what ads to show to the searcher and their specific rank within the results page (higher or lower rank – depending on how relevant the ad is to the searched phrase).

The amount you pay per click on your ads depends on:

  • How relevant your ad is to the searcher
  • How relevant the landing page is to the searcher
  • How competitive is your bidding for that specific search phrase.

Google rewards relevant ads and relevant landing pages to the search phrase, meaning if you ads and landing page answers or solves the search, then google will be likely to offer you a competitive cost per click.

There are generally there are three types of Google Adwords bidding strategies:

  • Bidding for ad impressions: this is available only for the Google Display network. Not for Google Search.
  • Bidding for ad clicks: the most popular. You pay per click made by searcher.
  • Bidding for website conversions. You need to set up your Conversion tracking right on Google adwords so you can target keywords and bids to the searches bringing conversions on your website. Conversions can be: website subscriptions, the successful sell of products, the download of a document – anything you want your visitor to complete.

If you do not have time and resources to learn about Google Adwords Pricing and bidding strategies, you can hire a Adwords Services Providers – such as eDigital – to help you with the set up, management and optimisation of your Google adwords campaign.


With Google AdWords, you control how much you spend by setting a budget. To make sure that you see results from your campaign, a budget range will be recommended when you sign up.

For a free consultation, email us

Only pay for results

With Google Adwords, you only pay when active potential customers and searching for your services and products and click on your ad!

Setting up your budget

You can start, stop or change your Google Adwords ads and daily budget at any time. To give you an estimate of how much you should spend, eDigital will recommend a budget based on your business category and location when you sign up for Google adwords.

If you want to learn more about Google Adwords pricing, please send us an email to with your name and phone number and we will be happy to help you.

Google adwords search advertising certification Mauricio Escobar

Google adwords search advertising certification Mauricio Escobar


  • Check out this infographic produced by wordstream about Google adwords pricing, action and bidding options.
google adwords pricing how auction works how much pay clicks wordstream infographic

google adwords pricing how auction works how much pay clicks wordstream infographic



mauricio escobar eDigital photo close up circle digital marketing consultant seo expert sydney speaker social media trainer instructor

Mauricio Escobar is the Global Head of Digital Marketing Strategy at eDigital 🏆 One of Australia’s Top 10 Most Visited Marketing Websites. Mauricio is Sydney based Top Linkedin Australian Marketing Influencer (over 5k connections) who trains marketing and agency teams with Best Digital Marketing Practice via Strategy Workshops, Campaign Management, templates & Training Sessions. Mauricio enjoys photography & teaching Digital Marketing. Certified Facebook/Adwords Digital Marketer – Social Media Specialist – Sydney SEO Consultant – StartUp Investor – International Speaker. Contact Mauricio or follow him on Instagram – Facebook. Subscribed to his e-newsletter


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By |April 20th, 2015|Adwords|