ABOUT EDIGITAL AGENCY
eDigital empowers “capability” for successful Digital Marketing via corporate training workshops, consulting and campaign management services.
Our “passion” areas include: Digital Marketing Strategy, Content Marketing & Monetisation, Social Media Marketing, Adwords, SEO, Analytics, Online Affiliate Programs, User Experience, Consumer Competitions, Website and App Development with talent that includes some of the best marketing consultants in Sydney, Australia and Bogotá, Colombia.
eDigital rigorous consulting methodology added with data driven decision guarantee our clients receive the best advice and support.
eDigital also offers one-to-one Google Analytics training in Sydney and Social Media classes via local partners including New York founded Technology School General Assembly and the popular Digital Marketing Connection – Meetup Group that regularly groups local Sydney Marketers.
eDigital Agency was founded in 2013 by Digital Marketer Mauricio Escobar who completed his business degree at prestigious “Externado” University in Colombia and Masters of Commerce (Major Marketing) at University of Wollongong, Australia. Since 2004, Mauricio worked in numerous full time, consulting roles for well known brands in Australia including Realestate.com.au, News Limited, The Athlete’s Foot, Thrifty Car Rental, Gov NSW among others.
eDigital welcomes collaborations with other top Digital Marketers, Marketing Technologists, Producers, Visual Artists, Content Curators and writers empowering capability with the best knowledge and tools to continue help building best marketing practice.
Why working with eDigital
- Practical advice and support. We can show you how you can do it or we can do it for you.
- No hidden extra fees. Clear quotes right up front.
- Local Talent. More than 12 years executing successful digital marketing campaigns in Australia.
- Low Cost: We all work remotely. no offices, no personal assistants, no high fixed costs. Only top consultants and specialists hired on a project bases.
- We keep learning. As we offer on-site training and workshop we ensure we have the best and most up-to-date knowledge in the industry. We follow top leaders and best practices.
- We help others. So far eDigital has offered more than 250 hours of free training via free MeetUp talks, extra free sessions and workshops to committed clients and conference keynotes at no cost.
- We buy local. We hire local talent, we buy local hosting, we eat at ethical eateries, we donate to local charities.
- We try to have as minimal footprint. No plastic/ No Printing policy, we scooter or cycle, we re-use, fix things, we buy second hand when possible, We up-cycle. We have a veggie garden. We respect animals, the air, soil and the ocean.
Find more about our social media keynotes, training sessions and courses. See eDigital clients here.
“Mauricio became our Digital Marketing Consultant some months ago and he has been instrumental in terms of steering us to develop successful digital marketing campaigns. He has provided us with practical top tips for what we previously considered the mind-field that is Google Analytics and Social Media activity. We feel that Mauricio gained a real understanding of what our business is about before applying this knowledge to recommend a series of strategies to implement and we intend to work with him again in the near future”
“I have been extremely fortunate to have received assistance on my eCommerce business from Mauricio. His technical expertise and insider knowledge has helped me optimise my online marketing, leading to an increase in conversions. I highly recommend him to anyone wishing to increase their online presence and increase their bottom line”
“I recently had a training session with Mauricio on the topic of SEO. He has a wealth of knowledge in the Digital Marketing space and was very detailed, informative yet practical in his teaching about SEO. Mauricio is passionate about the industry he works in and this positively translates in his ability to educate. Thanks Mauricio!”
“Mauricio has an incredible knowledge when it comes to DM and I was positively surprised to see he customised a presentation for me to take home. He answered to all my questions profusely and he easily explained me also the most technical facades of DM. It’s easy to see that he enjoys training and he Knows the latest Google’s updates and the SEO world back to front. It really doesn’t matter if you have tons of years of experience or if you are completely new to the marketing world, I would definitely recommend Mauricio for his extremely professional approach to Digital Marketing”
Mauricio effectively utilised analytics to drive ROI in his marketing activity. I was also impressed with his ability to present his knowledge to the greater business at News Digital Media and educate his peers.
“Mauricio successfully achieved great increase in Traffic for Homesite.com.au and Renovate Section of realestate.com.au by optimising content and search traffic, cross promotions and online competitions.I would reccommend Mauricio to any company that needs an pro-active online marketer”
“I completed a training session with Mauricio to learn more about SEO and marketing for a company website I am doing the social media for. He delivered an excellent presentation and explained things in a way that I could understand and was highly practical and valuable for the business. I recommend Mauricio for all areas of training and SEO, marketing, web solutions etc. He is really friendly and easy to work with. A great experience!”
“The thing that sets Mauricio apart from other Marketing Managers I have worked with is a genuine interest and commitment to supporting the sales team. Whilst managing all the other responsibilities that came with his role he supported our team consistently which lead to overall increased sales revenue to the company. I recommend Mauricio to any potential employer or business partner as a motivated, ‘on the ball’ online specialist who is able to keep the big picture in mind”
“Working with Mauricio was a pleasure as he’s got a deep understanding of all aspects of digital marketing. He’s very enthusiastic, professional and dedicated to achieve the best results for each project”
Mauricio offered me excellent guidance. Really helped me to understand the technical aspects of Google Adwords and Analytics. Mauricio helped with the optimisation of my search terms bidding and Ad groups structure. Highly recommendable.
Mauricio is a great manager – thorough – organised – and really clear in his expectations. When you’re developing a digital strategy- there’s a lot of learning to do – and he really knows how to bring people along and encourage them. I learnt a lot just watching him juggle the, (sometimes competing), needs of everyone from the Warehouse to the Head of Marketing. He’s just brilliant to work with.
eDigital On-site Master Class training was absolutely amazing! Mauricio handled a group of nine people from diverse backgrounds, all at different levels of Digital Marketing experience and knowledge. We covered Digital Marketing Strategy and Mauricio made it easily for us to understand and offered a lot of useful information and insights for our current campaigns. After the training we had the chance to email him with more questions and as well he offered us to call him anytime with any question that we can have in the future. Definitely I would recommend eDigital services Mauricio was capable of adapting his training to all the levels”
Mauricio is one of the few SEO guys I’ve worked with who doesn’t try to obfuscate what he does with technobabble and cant. Instead of throwing money at mystical algorithms and farcical content-creation projects, he will provide a straightforward set of objectives and the mechanisms you can employ to meet them. He will give you measurable targets and a measurable ROI – and then he will most likely beat them for you
Mauricio’s positive can-do attitude is infectious. His thirst for learning and understanding everything related to digital marketing and his resourceful nature is very well suited to working in the digital industry. Added to this he is great fun and always good for a laugh!
Mauricio is an excellent online marketer. His highly analytical and strategic approach to SEO and SEM were key to diving traffic traffic and building the Homesite brand.
I hired Mauricio to develop and implement digital marketing strategies including SEO, SEM, email marketing and web analytics on a number of websites at LPMA. He performed very well in the role and I would definitely recommend him and/or rehire him for similar roles
Mauricio is an extremely skilled Social and Digital Media Manager and was instrumental in developing and implementing The Athlete’s Foot’s first eCommerce website, search and social media platforms. Mauricio brought a wealth of industry experience and knowledge on the projects he was involved in. As a team we gained from his experience executing our offline campaigns to the online space. Mauricio has the skills to start up any company’s digital strategy or to improve on their existing digital plans
Help marketing managers and business owners strategise, prioritise, action and measure their digital marketing needs.
Things change! Not just in Digital Marketing but in life too. We might not know everything in Digital but we everyday are learning new things, meeting new people, transferring the new knowledge, successful cases and best new practices to our clients.
We promise to work towards your main objectives or towards solving your challenges. It is not about what we offer but how we can tangible help you achieve your marketing goals.
Mauricio Escobar – Founder
Mauricio Escobar |Sydney Digital Marketing Consultant and Trainer | Photographer| SEO Expert | Social Media Instructor
- Senior Digital Marketing Strategist, Sydney SEO Consultant and Social Media Trainer. Instagram Visual Creator and Curator and blogger.
- Latin dancing lover, anything handmade, live music, organic food, beach life and teaching digital marketing. Nature lover and conscious of his buying choices, Mauricio is also a natural movement practitioner that includes Yoga, Calisthenics and Free Running.
- Seasonal keynote speaker at different events, conferences, marketing practitioners groups and schools in Australia including New York Tech School General Assembly, The Digital Marketing Connection Meet Up group.
“Performance is the best way to persuade People. eDigital mission is to ’empower capability’ among marketers with only the best knowledge and tools to continue help building best marketing practice!“ Mauricio says.
The eDigital STORY
- 2007 Mauricio gets his first client while working full time
- 2012 Mauricio quits his last full time job while also doing some extra work for few clients.
- 2012-2013 Mauricio passion for nature and culture made him travel for almost a year, visited 18 countries made him complete his bucket list of countries travelled to 36.
- 2013 – Mauricio is back in Australia offering freelance digital marketing support, campaign management and his first on-site corporate training sessions
- 2014 Feb eDigital brand and website goes live, more clients to come thanks to Google Search 🙂
- 2015 More than 300 hundred people trained via classes, seminars and workshops.
- 2015 Dozens of businesses consulted.
- 2016 More than 500 participants and students have assisted to eDigital training sessions.
- 2016/17 eDigital opens office in Colombia offering training and support to the Latin Ameican Market while assisting Australian clients.
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